Within a block of my hotel there were 10 coffee shops. All shops had someone who could work the coffee machine. But there was only one barista. There are thousands of people who work in sales but only a select number are true salesman. There are thousands of people who work in leadership but only a few true leaders. In every category there's only a few, the uncommon, that go beyond the every day to master their craft. Yes they can work a coffee machine, but do they want to be a barista? And then there's the one amongst them who wants to be a great barista. This year make the call. So you can work a machine, or hone your craft as a barista or do the extra work and run with the uncommon and become great. This only comes from disciplined hard work, reading widely, learning, true attention, operating with intention, and a deep desire to set your standards higher. Surely it's one of the greatest lessons we can teach our children. GB
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