The Last Thing a Master Learns
Last weekend I was sent a message by one of our readers suggesting I watch a movie called Jiro Dreams of Sushi on Netflix. The movie is about a famous sushi restaurant in Japan. It is said to be one of the greatest sushi restaurants in the country and hailed by critics as being the finest. However what was intriguing about the documentary was a comment made by Jiro himself about how his food was anything but complex or complicated. He said “ultimate simplicity leads to purity”.
I have always been a fan of purity in business and particularly in the world of marketing and brand. Simple, clean messages, systems and processes that deliver what you promise to your customer or client.
My challenge for this week is to look at any system or process in your company and work out how you can simplify it, to move you towards the purity of outstanding customer service, clean brand messaging, and delivery of your promise with no compromise.
Look at your own day, your habits, or your rituals and make one step towards simplifying any of those areas to move you towards purity of thought. The last thing a master learns is simplicity.
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