The Next Horizon
Many business leaders are so intense on completing their to-do lists for today they can fail to truly look down the track at what is looming. Disruption is all around us. It's in every industry, category, products, and service.
A good example is a new service by Opternative - a service which allows you to get your prescription for glasses or contacts, faster and easier using a smart phone or computer. You grab the phone, do a 30 minute exam free of charge then pay a fee of $40 where the App gives you your results. Your results are sent to an ophthalmologist who approves a prescription within 24 hours. This service has even been endorsed by the American Academy of ophthalmology however there are those that still believe that this service cannot replace a comprehensive eye health examination.
Either way that's not the point of our story. The point of our story is, it could disrupt your industry into the future. Keep focused on the future.
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