This is No Misfit

There is no doubt that oner of the hottest categories in the future will be digital healthcare. Many people would like to monitor their wellness and fitness tracking steps, heartrate, calories, distance walked etc, however many of the available tools look and feel like fitness equipment. The MisFit Ray Fitness Monitor looks more like a piece of jewellery than a fitness application, having been designed to look and feel more like a stylish bracelet that can be worn at all times as opposed to just a fitness monitor. It's a good way to separate yourself from the herd, create news from day one and create a new category for yourself. The MisFit Ray Fitness monitor is water resistant for 50m, has a multicolour LED for quick progress updates and vibration motor for notifications and can track your steps, calories, distance travelled and sleep. Pretty cool concept and I’m sure that the market leaders will quickly follow with more fashionable pieces to block the attack from MisFit. ​