Turn It Up to 11

Spinal Tap’s Michael McKean famously said, “It’s such a fine line between stupid and clever.”  It's proving to be one of the cornerstones to true disruption in today's business world. Many of the most valuable brands in the world - those having an impact in one way or another, increasing each year in value, attracting the greatest investment, and creating havoc in their category - make no sense. I can guarantee that at some point people said that the idea wouldn’t work, that it’s crazy, it won’t fly, people won't go for it. You don’t need me to tell you of the great disruptors in our world. But next time somebody says you your idea is stupid, remember Spinal Tap because you could be on to something. If you are sitting in a brainstorm and there are no stupid ideas on the flip chart or whiteboard, then keep going. If no one thinks there’s a stupid idea on the board, then you haven’t scratched the surface of the possibilities. You need to turn it up to 11. You owe it to the inventors of brainstorming to come up with as many stupid ideas as possible, and in doing so, you may be the next disruptive company that people around the globe are using as an example for their team. © GB