What happened to The Body Shop?

Years back, in the late 90's, when I worked in radio, The Body Shop was all the rage. It's founder Anita Roddick was a rock star, up there with Branson. Last week I met a lady who worked there during that halcyon period. She said "The Body Shop was my second home, we loved it, we were in it together. It was commercial with a heart and soul,  they had an ethos." Back then they fought for animal rights, no testing on animals, great product, a real vibe.... they fought and sacrificed for a mission.  Some years later, the media reported, "hundreds of consumers declared a boycott of The Body Shop in 2006, after its owner sold the cruelty-free brand to cosmetics giant L'Oreal – which was well-known for testing on animals". I walked past a Body Shop recently and although terribly quiet compared to neighbour Lush, The Body Shop would not be in my top 25 brands to shop for body products. I wonder how sales are? Converesly, Lush reported their highest sales on record in the month of December 2022. Shopping at Lush is a great experience.  My recent experience is below.  In summary ...When I spoke to a team member at Lush he said "I love this place with all my heart." Why... "I love the experience and the ethos. "
Enough said. #transferofpurpose