What Would I Want?

Last week I asked the question, what is it like to be your customer? How does it feel? Here’s something else to consider. I met British entrepreneur Matt Edmundson while doing a series of speeches in New Zealand, and I liked Matt's angle on business. In his keynote address, he asked for us to put ourselves in the shoes of our customers by asking, "what would I want?”  If a customer has an issue with your product or service, ask what would I want. If you have a difficult conversation with a team member, ask what I would want? It helps us to walk in the shoes of our customers or team members. By asking what would I want, you can often draw a more empathetic and satisfactory outcome. It helps with understanding, creates a moment to reflect, and bring a quality outcome to the opportunity in front of you. Leonardo Di Vinci said, "simplicity is the ultimate sophistication" and this advice is exactly that. © GB