Who's Shout?

Will we ever have enough confidence and courage to get around the stigma of non-alcoholic beverages in a social gathering? This guy asked me for a stubby cooler as he was heading out to a motorbike event with the boys. He knew they would be getting on it. He didn't want to drink, but he had non-alcoholic beers and he put it in the stubby cooler so it would look like he's drinking. Another guy at a recent party was filling his can of VB with mineral water to make it look like he was drinking all night. I met another guy who was drinking Heaps Normal non-alcoholic beer, but he had it in a Bintang stubby cooler to make it look like it was alcoholic. Three different scenarios which make me question whether guys can ever get their heads around the stigma of not drinking alcohol in social surroundings. "I'm driving" of course was the leave pass. But if you just don't need the alcohol, it will be interesting to see how this plays out. Given the amount of different non alcoholic beers and spirits available now, there must be a market now (story below re non alcoholic bars)... and into the future for the investments that are being made... but psychologically, I know guys who won't go without the alcohol in beers in a social surrounding.... it's a curious situation.