Why?

During a break at a keynote in Sydney a guy approached me to share a story. He said "I have been advertising for a tradesperson on Seek.com and a bunch of other employment sites for two months and got zero enquiries. Zero replies. When I change the ad around and lead with, here's what we value the most in our company, here's what we believe in, our mission, here's what's important to us in our company...Oh, and by the way, here is the job we have available, he said I was inundated with replies."
Time and time again, we hear that we want meaningful work, with a company that shares our values, and leadership that has a direction, a plan, and cares for it's people. A company who will close the gap between say and do. Yet so few companies actually do it. So much time and money has been wasted on tactical execution of product and price alone and although we talk about it, we are forgetting the most meaningful part of the equation, the people. This is a true story and given the fact it was based on a trade when so much media is focused on the lack of tradespeople, it does beg the question... Why?  To understand your Why, how that can co-exist with your Company WHY and then the outgoing message, listen to the excellent interview with Dr Gary Sanchez of the Why Institute... the feedback on this conversation has been overwhelming... it's very, very good. LINK to the interview  https://shorturl.at/defIL